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Back To The Course

Module 1 :Fundamentals of Digital Marketing

Module 2: Planning Domain Structure & Website Development

Module 3: Introduction to SEO

Module 4: Web Analytics with a focus on GA4

Module 5: Content Creation and Blogging Strategies

Module 6: Social Media Marketing

Module 7: Facebook Ads (Meta Ads)

Module 8: Performance Marketing (Google Ads)

Module 9: Performance Marketing (Other Platforms)

Module 10: Influencer Marketing

Module 11: Email Marketing & WhatsApp Marketing

Module 12: Marketing Automation

Module 13: Resume Building + LinkedIn Optimization & Interview Prep

AI in Digital Marketing

Module 14: Internship

Competitor research involves analyzing the strengths and weaknesses of competitors in the market. This process provides insights into industry trends, market demands, and opportunities for differentiation. Additionally, understanding different business models (e.g., B2B, B2C, D2C) helps marketers to align their strategies with the company’s goals and market position. This lesson will cover techniques for effective competitor analysis and the application of business models in digital marketing.

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