Back To The CourseModule 1 :Fundamentals of Digital Marketing Introduction to Digital Marketing Exploring Digital Marketing Channels Defining Target Audience Groups Marketing Objectives and Trends Understanding Marketing Funnel Competitor Research and Business Models Case Studies and Real-World Applications Recap and Q&A Session Module 2: Planning Domain Structure & Website Development Lesson 1: Domain Selection Process Lesson 2: Domain Types & Extensions Lesson 3: WordPress Installation and Website Creation Lesson 4: Blog and E-commerce Website Setup Lesson 5: Case Studies and Practical Applications Lesson 6: Project Work and Assignments Lesson 7: Recap and Q&A Session Module 3: Introduction to SEO Lesson 1: SEO Basics and Keyword Research Lesson 2: On-Page and Off-Page SEO Lesson 3: Technical SEO and Local SEO Lesson 4: International SEO Lesson 5: E-commerse SEO Lesson 6: How to Rank in AI Overviews (Search Generative Experience) Lesson 7: SEO Audits and Google Search Console Lesson 8: Case Studies and Practical Applications Lesson 9: Project Work and Assignments Lesson 10: Recap and Q&A Session Module 4: Web Analytics with a focus on GA4 Lesson 1: Google Analytics Overview and Setup Lesson 2: Real-time, Audience, and Conversion Reports Lesson 3: GA4 Features and Performance Reporting Lesson 4: Case Studies and Practical Applications Lesson 5: Project Work and Assignments Lesson 6: Recap and Q&A Session Module 5: Content Creation and Blogging Strategies Lesson 1: Introduction to Content Marketing Lesson 2: Audience Research and Content Planning Lesson 3:Understanding TOFU, MOFU, and BOFU Lesson 4:Creating Content Strategy for Your Website or Blog Lesson 5: Blogging Best Practices and SEO Lesson 6:Utilizing ChatGPT for your blog Lesson 7: Monetization Strategies Lesson 8: Case Studies and Practical Applications Lesson 9: Project Work and Assignments Lesson 10: Recap and Q&A Session Module 6: Social Media Marketing Lesson 1: Fundamentals of Social Media Marketing Lesson 2: Understanding & Creating an Audience Persona Lesson 3: Strategy for Marketing on Social Media Lesson 4: Managing Brand Presence Online Lesson 5: Content Planning and Calendar Creation Lesson 6: YouTube, Instagram, LinkedIn, and Twitter Marketing Lesson 7: Understanding various Social Media Management Tools Lesson 8: Case Studies and Practical Applications Lesson 9: Project Work and Assignments Lesson 10: Recap and Q&A Session Module 7: Facebook Ads (Meta Ads) Lesson 1: Basics of Performance Marketing Lesson 2: Introduction to Meta Ads Lesson 3: Phases of audience in Facebook Ads Manager Lesson 4:Analyzing competitors in performance marketing Lesson 5: Metrics to Track, Buying Type & Meta Algorithm Lesson 6: Bid Strategies, CBO vs. ABO, and Meta Funnel Lesson 7: Setting up Pixel and Successful Cases Analysis Lesson 8: Ad Automation Solutions Lesson 9: Project Work and Assignments Lesson 10: Recap and Q&A Session Module 8: Performance Marketing (Google Ads) Lesson 1:Fundamentals of Google Ads Lesson 2: Keyword Match Types and Ad Creation Lesson 3: Bidding Strategies and Performance Tracking Lesson 4: Search Campaign Structure and Management Lesson 5: Audience Types and Discovery Display Ads Lesson 6: YouTube Video Advertising and App Campaigns Lesson 7: Performance Max and Other Ad Types Lesson 8: Conversion Integration and Remarketing Lesson 9: Project Work and Assignments Lesson 10: Recap and Q&A Session Module 9: Performance Marketing (Other Platforms) Lesson 1: Instagram Ads & Types Lesson 2: LinkedIn Ads and Their Importance Lesson 3: Twitter Ads & Formats Lesson 4: Project Work and Assignments Lesson 5: Recap and Q&A Session Module 10: Influencer Marketing Lesson 1: What is Influencer Marketing Lesson 2: Connecting with the Right Influencer Lesson 3: Influencer Marketing Campaigns Lesson 4: Influencer Marketing Platforms Lesson 5: Case Studies and Practical Applications Lesson 6: Project Work and Assignments Lesson 7: Recap and Q&A Session Module 11: Email Marketing & WhatsApp Marketing Lesson 1: Introduction to Email Marketing Lesson 2: Email Marketing Strategies Lesson 3: Introduction to WhatsApp Marketing Lesson 4: Mixing Email and WhatsApp Marketing Lesson 5: Project Work and Assignments Lesson 6: Recap and Q&A Session Module 12: Marketing Automation Lesson 1: Introduction to Marketing Automation Lesson 2: Marketing Automation Tools and Platforms Lesson 3: Marketing Automation Workflows Lesson 4: Marketing Automation for B2B & B2C Lesson 5: Project Work and Assignments Lesson 6: Recap and Q&A Session Module 13: Resume Building + LinkedIn Optimization & Interview Prep Lesson 1: Resume Building Lesson 2: LinkedIn Profile Optimization Lesson 3: Interview Preparation Lesson 4: Mock Interviews Lesson 5: Project Work and Assignments Lesson 6: Recap and Q&A Session AI in Digital Marketing Introduction to AI and Digital Marketing AI-Powered Customer Insights and Analytics AI-Driven Content Creation and Optimization AI in Customer Engagement and Chatbots AI for Advertising and Campaign Management Ethical Considerations and Future Trends Module 14: Internship Lesson 1: Introduction to Internship Program Lesson 2: Setting Internship Goals Lesson 3: Working with Mentors and Teams Lesson 4: Internship Project Planning Lesson 5: Reporting and Documentation Lesson 6: Final Presentation and Reflection Lesson 7: Post-Internship Career Planning Digital Marketing Mastery ProgramLesson 6: Recap and Q&A SessionThis session will review the module’s content and address any remaining questions. The Q&A will ensure students have a comprehensive understanding of email and WhatsApp marketing before advancing.Post navigationPrevious post Lesson 5: Project Work and AssignmentsNext post Lesson 1: Introduction to Marketing Automation