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Back To The Course

Module 1 :Fundamentals of Digital Marketing

Module 2: Planning Domain Structure & Website Development

Module 3: Introduction to SEO

Module 4: Web Analytics with a focus on GA4

Module 5: Content Creation and Blogging Strategies

Module 6: Social Media Marketing

Module 7: Facebook Ads (Meta Ads)

Module 8: Performance Marketing (Google Ads)

Module 9: Performance Marketing (Other Platforms)

Module 10: Influencer Marketing

Module 11: Email Marketing & WhatsApp Marketing

Module 12: Marketing Automation

Module 13: Resume Building + LinkedIn Optimization & Interview Prep

AI in Digital Marketing

Module 14: Internship

Identifying target audience segments involves understanding the specific groups of consumers that a business aims to reach with its marketing efforts. This process includes demographic, psychographic, geographic, and behavioral analysis. By segmenting the audience, marketers can tailor their messages and offers to meet the needs and preferences of different customer groups, leading to more effective and personalized marketing campaigns.