Digital marketing is the practice of promoting products or services through digital channels such as search engines, social media, email, and websites. It involves the use of various online platforms to reach and engage with potential customers. The primary goal is to drive traffic, generate leads, and convert those leads into customers. Digital marketing offers businesses the opportunity to target specific audiences, measure campaign performance, and optimize strategies in real-time. This lesson will provide an overview of digital marketing, its significance in today’s business landscape, and the key channels and techniques used in the industry.