Lesson 1: Basics of Performance Marketing

Digital Marketing Mastery Program
Lesson 1: Basics of Performance Marketing

Performance marketing is a results-driven approach where advertisers pay only for specific actions, such as clicks or conversions. This lesson introduces the fundamentals of performance marketing and its importance in digital marketing strategies.

Lesson 1: Basics of Performance Marketing

Back To The Course

Module 1 :Fundamentals of Digital Marketing

Module 2: Planning Domain Structure & Website Development

Module 3: Introduction to SEO

Module 4: Web Analytics with a focus on GA4

Module 5: Content Creation and Blogging Strategies

Module 6: Social Media Marketing

Module 7: Facebook Ads (Meta Ads)

Module 8: Performance Marketing (Google Ads)

Module 9: Performance Marketing (Other Platforms)

Module 10: Influencer Marketing

Module 11: Email Marketing & WhatsApp Marketing

Module 12: Marketing Automation

Module 13: Resume Building + LinkedIn Optimization & Interview Prep

AI in Digital Marketing

Module 14: Internship