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Back To The Course

Module 1 :Fundamentals of Digital Marketing

Module 2: Planning Domain Structure & Website Development

Module 3: Introduction to SEO

Module 4: Web Analytics with a focus on GA4

Module 5: Content Creation and Blogging Strategies

Module 6: Social Media Marketing

Module 7: Facebook Ads (Meta Ads)

Module 8: Performance Marketing (Google Ads)

Module 9: Performance Marketing (Other Platforms)

Module 10: Influencer Marketing

Module 11: Email Marketing & WhatsApp Marketing

Module 12: Marketing Automation

Module 13: Resume Building + LinkedIn Optimization & Interview Prep

AI in Digital Marketing

Module 14: Internship

An audience persona is a semi-fictional representation of an ideal customer based on market research and real data. This lesson guides students through the process of creating detailed audience personas to better target social media campaigns.