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Back To The Course

Module 1 :Fundamentals of Digital Marketing

Module 2: Planning Domain Structure & Website Development

Module 3: Introduction to SEO

Module 4: Web Analytics with a focus on GA4

Module 5: Content Creation and Blogging Strategies

Module 6: Social Media Marketing

Module 7: Facebook Ads (Meta Ads)

Module 8: Performance Marketing (Google Ads)

Module 9: Performance Marketing (Other Platforms)

Module 10: Influencer Marketing

Module 11: Email Marketing & WhatsApp Marketing

Module 12: Marketing Automation

Module 13: Resume Building + LinkedIn Optimization & Interview Prep

AI in Digital Marketing

Module 14: Internship

The marketing funnel is a model that illustrates the stages a consumer goes through before making a purchase. These stages include awareness, interest, consideration, and conversion. Understanding the customer journey helps marketers to create targeted content and campaigns for each stage of the funnel, guiding prospects smoothly towards becoming customers. This lesson covers the components of the marketing funnel and strategies for optimizing the customer journey.