This lesson will teach you the fundamentals of search engine optimization (SEO) and how to implement it on your website. You will discover the principles and methods used to increase the visibility and ranking of a website on search engine results pages (SERPs).

The usage of relevant keywords, the quality and relevancy of the website’s content, and the website’s structure and design will be discussed. You will also learn how to use tactics such as link building and on-page optimization to increase a website’s ranking in search engine results pages (SERPs).

You will learn about various tools and resources for tracking and analysing your website’s performance in the SERPs, as well as how to use this data to find areas for improvement. You will also learn how to develop an SEO plan for your website and how to prevent typical SEO blunders.

You will have a basic understanding of SEO principles and methodologies, as well as the knowledge and skills to implement basic SEO tactics for your website or online content, after finishing this session.