In this Lesson, we’ll look at how keyword difficulty and competition effect the visibility and search engine rankings of your website. We’ll talk about how to evaluate the difficulty and competition level of keywords, how to use tools to analyse competition for specific keywords, and how to choose the best keywords depending on difficulty and competition level. By the end of this session, you will have a full understanding of how to analyse keyword difficulty and competition, as well as how to apply this knowledge to improve the SEO of your website and drive more traffic to it.