Back To The Course

1. Introduction to SEO

2. Advanced Keyword Research

3. Technical SEO strategy

4. On-Page SEO Techniques

5. Off-Page SEO Techniques

6. Local SEO Techniques

7. International SEO

8. SEO for E-Commerce

9. Advanced SEO Strategies

10. Tracking and Measuring SEO Success

11. SEO Best Practices and Avoiding Penalties

  • Advanced SEO Mastery
  • Understanding how search engines crawl and index websites Using webmaster tools & analytics

This course module will provide a comprehensive understanding of the technical aspects of SEO, specifically how search engines crawl and index websites.

It will also show how to use webmaster tools and analytics to monitor and optimize the process. The topics that will be covered in this module include:

The process of crawling: Understanding how search engines use web crawlers to discover and index new and updated pages on a website.

The process of indexing: Understanding how search engines store and organize the pages they have crawled to return relevant results in response to user queries.

The evaluation process: Understanding how search engines evaluate the relevance and authority of a website or web page based on various factors such as keywords, backlinks and user engagement.

Utilizing webmaster tools: Using various webmaster tools such as Google Search Console, Bing Webmaster Tools, and Yandex Webmaster to understand the crawling and indexing status of a website.

Analyzing data: How to analyze data from webmaster tools to identify crawling and indexing issues, such as broken links, crawl errors, and duplicate content.

Utilizing analytics: How to use analytics tools such as Google Analytics to track user behavior on a website and understand how search engines are driving traffic to a site.

Measuring impact: How to measure the impact of crawling and indexing on SEO by monitoring website ranking, traffic, and user engagement.