In this session will go through how to use online reviews and ratings for local SEO. You will understand the significance of online reviews and how they can help enhance your local search engine rankings. We will go through several tactics for gathering and managing consumer online reviews, as well as best practises for reacting to both positive and negative reviews. You will also learn how to leverage online rating and review services like Google My Business, Yelp, and TripAdvisor to your benefit. You will also learn how to track and measure the influence of online reviews on local SEO, as well as how to use tools to monitor your online reputation. You will have a basic understanding of how to use online reviews and ratings to improve your local SEO and attract more clients by the end of this lesson.