This session will cover the use of predictive analytics in search engine optimization (SEO). We’ll go over how to utilise statistical and machine learning models to assess data like website traffic, search queries, and user behaviour to forecast future trends and identify chances to improve search engine ranks. We will also go over how to collect and analyse data for predictive modelling using tools like Google Analytics, Google Search Console, and other analytics platforms. Furthermore, we will discuss best practises for incorporating predictive analytics into an SEO strategy, such as data visualisation and interpretation, as well as the use of experimentation and A/B testing to validate predictions and improve your website’s performance.