In this lesson, we’ll go through how to create and deliver effective SEO reports. We’ll go over the important metrics and statistics that should be included in an SEO report, such as website traffic, search engine rankings, and conversion rates. We’ll also go over best practises for organising and presenting this data in a clear and succinct manner, including how to use data visualisation tools like graphs, charts, and tables. Furthermore, we will discuss how to leverage analytics tools such as Google Analytics and Google Search Console to collect data for an SEO report, as well as how to use this data to find chances for enhancing website performance. The session will also discuss how to tell a story with statistics and deliver practical advice to stakeholders. We will also go through best practices for delivering results to stakeholders and clients, as well as how to present the report in a clear and intelligible manner.