In this lesson, we’ll look at the fundamentals of search intent and how it might affect your keyword strategy. Understanding the many sorts of search intent, identifying search intent for individual keywords, and developing a keyword strategy that corresponds with the search intent of your target audience will all be covered. We will also go through how to use this data to optimise your website’s content, meta tags, and landing pages. By the end of this session, you will have a firm grasp on how to analyse search intent and develop a keyword strategy that will aid in the visibility and search engine ranks of your website.