This lesson will cover different types of SEO optimization techniques, and their importance level in improving the visibility and ranking of a website or web page in search engine results pages (SERPs). The lesson will discuss the most important types of optimization, and then move on to the less important types.
It will provide information on when to apply a particular optimization technique and how it should be done, this will help the students to understand the application of different optimization types and how it impacts on the SERP.