In this session will explain advanced approaches for A/B testing in search engine optimization (SEO) utilising Google’s search tools. We’ll go over strategies for improving search engine rankings by optimising website content and layout, as well as methods for assessing the success of these adjustments with tools like Google Analytics and Google Search Console. We will also go over sophisticated A/B testing strategies, such as multivariate testing and user testing, to help you get the most out of your SEO efforts.