In this session will discuss how to use social media for off-page SEO. You will discover how to leverage social media platforms to increase brand awareness, attract visitors to your website, and create high-quality backlinks. We will go through numerous social media content creation and promotion tactics, as well as best practices for managing your social media presence. You will also learn how to analyse and assess the influence of your social media efforts on your off-page SEO by learning how search engines analyze social signals and how to evaluate the performance of your social media campaigns using metrics such as click-through rates, engagement rates, and shares. You will have a basic understanding of how to use social media for off-page SEO and how it can boost your search engine rankings by the end of this module.