Back To The Course

1. Introduction to SEO

2. Advanced Keyword Research

3. Technical SEO strategy

4. On-Page SEO Techniques

5. Off-Page SEO Techniques

6. Local SEO Techniques

7. International SEO

8. SEO for E-Commerce

9. Advanced SEO Strategies

10. Tracking and Measuring SEO Success

11. SEO Best Practices and Avoiding Penalties

This session will concentrate on utilising Google’s search tools for  websites. The following topics will be covered:

  • Understanding Google’s several search features, such as Rich Snippets, Featured Snippets, and Knowledge Graph Techniques for optimising your website’s content and metadata to appear in these search features.
  • Best practices for designing and optimising Rich Snippets product and category pages.
  • Structured data strategies for ensuring your website shows in Featured Snippets and Knowledge Graphs.
  • Tips for tracking and assessing the impact of these search elements on the search engine rankings and performance of your website.

By the end of this course, you should have a better grasp of how to use Google’s search tools to raise the visibility of your website in search results and increase click-through rates.