This session will concentrate on utilising Google’s search tools for websites. The following topics will be covered:
- Understanding Google’s several search features, such as Rich Snippets, Featured Snippets, and Knowledge Graph Techniques for optimising your website’s content and metadata to appear in these search features.
- Best practices for designing and optimising Rich Snippets product and category pages.
- Structured data strategies for ensuring your website shows in Featured Snippets and Knowledge Graphs.
- Tips for tracking and assessing the impact of these search elements on the search engine rankings and performance of your website.
By the end of this course, you should have a better grasp of how to use Google’s search tools to raise the visibility of your website in search results and increase click-through rates.