In this session will teach you the significance of keyword research in SEO. In this session, we will look at the basic concepts of keyword research and how they may help you enhance the visibility and search engine rankings of your website. We will go through issues including finding and targeting the proper keywords, analysing user intent, and using keyword research tools. You will have a basic knowledge of how keyword research can help you optimise your website for search engines and drive more traffic to your site by the end of this class.