Back To The Course

1. Introduction to SEO

2. Advanced Keyword Research

3. Technical SEO strategy

4. On-Page SEO Techniques

5. Off-Page SEO Techniques

6. Local SEO Techniques

7. International SEO

8. SEO for E-Commerce

9. Advanced SEO Strategies

10. Tracking and Measuring SEO Success

11. SEO Best Practices and Avoiding Penalties

In this session, we will look at how to understand and optimise for E-A-T (Expertise, Authority, and Trustworthiness) and YMYL (Your Money Your Life) in SEO. The following topics will be covered:

  • Understanding E-A-T and YMYL and their relationship to SEO.
  • Identifying the many types of YMYL websites and the special SEO issues for each Strategies for establishing competence, authority, and trustworthiness on your e-commerce website.
  • Methods for producing high-quality, informative, and well-researched content that adheres to E-A-T principles.
  • Best practises for creating and maintaining customer testimonials and reviews.
  • Tips for improving the contact information, privacy policies, and other crucial sections on your website to enhance trust.
  • Using tracking and reporting tools to assess the efficacy of your E-A-T and YMYL optimization efforts.


By the end of this session, you should have a better grasp of how to optimise your e-commerce website for E-A-T and YMYL, as well as how to design a website that search engines regard as trustworthy and authoritative.