In this session we will concentrate on building local citations and backlinks for local SEO. You will understand the value of local citations and how they can help you rank higher in local search results. This session will go over several methods for identifying and getting local citations from credible online directories like Google My Business, Yelp, and Bing Places, as well as developing backlinks from local websites and related directories. You’ll also learn best practices for maintaining and monitoring your local citations and backlinks, as well as how to use tools to measure your success and discover areas for development. By the end of this lesson, you will have a firm grasp on how to create local citations and backlinks, as well as how they can help enhance your local SEO.