This session will focus on optimising website content for local SEO. You will learn how to use local keywords and phrases in your website content to increase your search engine rankings for local queries. In This lesson will go through several ways for researching and discovering relevant local keywords, as well as how to incorporate them into your website content in an effective and natural way. You will also learn how to optimise your website’s meta tags, photos, and other features for local SEO. We will also cover best practices for developing high-quality local content, such as creating location-based landing pages and blog articles and managing Google My Business listings. By the end of this lesson, you will have a basic understanding of how to optimise your website content for local SEO and drive more traffic from local searches.