In this lesson will go through the foundations of local SEO, such as how to optimise your website and online presence for local search results. You will discover the significance of local citations, how to create and manage a Google My Business listing, and how to leverage local keywords to boost your search engine rankings. The module will also discuss tactics for generating local backlinks and managing online reviews. By the end of this lesson, you will have a basic grasp of how to optimise your local SEO and increase exposure in local search results.