In this session, we will look at the essential principles and approaches for adding selected keywords into the content of your website in order to boost its exposure and search engine rankings. We will go through subjects including finding the correct keywords for your website, analysing user intent, and using keyword research tools. Furthermore, we will examine recommended practises for adding a keywords into your website’s content, such as meta tags, headings, and body text, as well as how to optimise your website’s content to fit with your target audience’s search intent. By the end of this session, you will have a firm grasp on how to optimise your website’s content for certain keywords and how to apply this knowledge to drive more visitors to your site.