In this lesson, we will provide an introduction to the fundamentals of Google Webmaster Tools. We will go over the many elements of the platform as well as its benefits, such as how to set up and verify a website, submit sitemaps, and check search metrics. We will also go into how to use these tools to increase the visibility of your website as well as its ranking in search engines. Some of the techniques that we will cover include identifying and fixing crawl issues, managing and improving rich snippets, and tracking backlinks. Students will have a solid understanding of how to use Google Webmaster Tools to enhance the functionality of their websites by the time this lesson comes to an end.