In this lesson will go over the factors to consider when optimising a website for multiple languages and regions. You will learn about the best practices and techniques for developing multilingual and multi-regional websites that are search engine optimised. This session will go through different methods for detecting and targeting keywords, as well as producing and managing multilingual content, such as hreflang tags and language-specific sitemaps. You will also discover the significance of regionalizing your website, including cultural issues and how to optimise for local search engines. You will also learn about tools and techniques for tracking and measuring the performance of your multilingual and multi-regional website, as well as how to use analytics to discover areas for improvement. By the end of this lesson, you will have a firm grasp on how to optimise a website for different languages and regions, as well as boost your search engine presence and reach.