In this session, we’ll look at how to improve search engine exposure by improving product and category pages for e-commerce websites. The following topics will be covered:
- The significance of developing unique and useful product titles and descriptions
- Techniques for improving the layout and style of product pages for both users and search engine
- Best practices for writing product reviews and ratings, as well as how to use them to boost search engine rankings.
- Using tracking and reporting tools to assess the success of your product page and category page optimization efforts.
- Search engine optimization tips for product photos, videos, and other multimedia.
You should have a better understanding of how to optimise product and category pages to boost search engine exposure and bring more visitors to your e-commerce site by the end of this session.