This lesson will teach you how to check and track keyword ranks in search engine optimization (SEO). We will go over how to track the performance of specific keywords and phrases on search engine results pages using tools like Google Search Console, SEMrush, Ahrefs, and others (SERPs). We’ll go through how to utilise these tools to detect changes in keyword ranks, as well as how to use this data to improve your website’s performance. In addition, we will discuss recommended practices for monitoring keyword rankings, such as setting up alerts, following competition ranks, and identifying patterns and trends using previous data.