In this session will provide an overview of the many algorithms used by Google to rank websites in search engine results pages (SERPs). We will go over the important algorithms, such as Google’s PageRank, Panda, Penguin, Hummingbird, and BERT, and how they are used to determine the relevancy and authority of websites. We will also explain how these algorithms have developed over time and the impact they have on search engine optimization (SEO) methods. Furthermore, we will discuss best practises for remaining up to speed with updates to these algorithms, as well as how to optimise website content and technical SEO to increase ranks. We will also go over the significance of developing high-quality, relevant, and user-friendly material, as well as the impact of backlinks and social signals in SEO.