In this session, we will look at the different types of keywords used in search engine optimization and how they might affect the visibility and ranking of your website. We’ll talk about short-tail and long-tail keywords, branded keywords, and LSI keywords. We will also demonstrate how to utilise keyword research tools to select and target the appropriate keywords for your website. By the end of this session, you will have a firm grasp on the many sorts of keywords and how to utilise them to optimise your website for search engines and drive more traffic to it.