In this session will concentrate on leveraging SEO to attract visitors to your e-commerce site. The following topics will be discussed:
- Understanding the significance of keyword research and how to use it to determine the most effective keywords for your e-commerce site.
- Techniques for optimising your website’s content for search engines, such as product titles, descriptions, and category pages.
- Strategies for obtaining high-quality backlinks to your e-commerce site from other websites
Best practices for developing and optimising product photos, videos, and other multimedia for search engines. - Using tracking and reporting tools to assess the effectiveness of your SEO efforts
Tips for applying technical SEO best practices, such as building an XML sitemap and improving your site’s meta tags.
By the end of this lesson, you should have a better understanding of how to use SEO to bring more visitors to your e-commerce site and enhance your search engine rankings.