In this lesson will go over how to use social media sites to boost off-page SEO through targeted keyword strategies. By utilising keyword research and optimization approaches, you will learn how to use prominent social media channels to boost brand visibility and bring more visitors to your website. We will also go through numerous strategies for developing and promoting content on social media, such as how to use keywords effectively in social media posts and profile descriptions. You will also learn how to evaluate and measure the impact of your social media initiatives on off-page SEO by examining keyword rankings and organic search traffic. You will have a basic understanding of how to use social media to increase your off-page SEO through efficient keyword tactics at the end of this module.