In this session, we will look at how to understand and optimise for E-A-T (Expertise, Authority, and Trustworthiness) and YMYL (Your Money Your Life) in SEO. The following topics will be covered:
- Understanding E-A-T and YMYL and their relationship to SEO.
- Identifying the many types of YMYL websites and the special SEO issues for each Strategies for establishing competence, authority, and trustworthiness on your e-commerce website.
- Methods for producing high-quality, informative, and well-researched content that adheres to E-A-T principles.
- Best practises for creating and maintaining customer testimonials and reviews.
- Tips for improving the contact information, privacy policies, and other crucial sections on your website to enhance trust.
- Using tracking and reporting tools to assess the efficacy of your E-A-T and YMYL optimization efforts.
By the end of this session, you should have a better grasp of how to optimise your e-commerce website for E-A-T and YMYL, as well as how to design a website that search engines regard as trustworthy and authoritative.